BALLS ON THE MENU: FIGHTCLUB MIXES FLAVORS WITH SIROP DE LIÈGE
Sirop de Liège isn’t just delicious on toast — the rich brown syrup made from apples and pears also pairs perfectly with lemonade, pasta, fish, fries, and yes, even energy balls ⚡️. That’s why Fightclub is now launching a series of surprising combo recipes featuring Real Sirop de Liège, tailored to your needs: from THE SUCK MY BALLS to THE YOU LOOK SPARKLING and THE WORKOUT BUDDY. Not just another batch of boring recipes, but bold dishes with balls. Sometimes literally.
Fightclub, the performance and creative agency from Mechelen that won the Real Liège Syrup account in early 2023, is now moving into the next phase after a strategic exercise and full rebranding: combo recipes.
Not your typical series of bland seasonal dishes, but exciting, purposeful meals paired with Real Liège Syrup. For instance, THE SUCK MY BALLS is an energy ball recipe, perfect for the hangry crowd; THE YOU LOOK SPARKLING is a sparkling homemade lemonade, ideal as an icebreaker for your crush; and THE WORKOUT BUDDY is a hearty start to your day, built around oats.
If your mouth is already watering, you might want to stop reading now. Because these recipes don’t just taste amazing — they look fantastic too. The playful photography was done by BURP, the creative photographer duo from Antwerp.
The Real Liège Syrup recipes are now available for free download via Facebook and Instagram, running all year long. So keep a close eye on your feed!
CREDITS
Client: Sirop de Liège (Siroperie Meurens)
Client contacts: Olivier Meurens, Raphaël Magette and François-Xavier Sequaris
Fightclub MD: Frederiek Pascal
Concept/Copy: Carmen van Buggenhout & Dries Floridor
Design/ Art Direction: Noortje Lenaerts
Creative Account Manager: Gwen Reynaert
Creative Account Executive: Margot Janssens
Production Company: KARAT
Photography: BURP
Creative Director: Dries Floridor
About Siroperie Meurens
Siroperie Meurens is renowned for the quality and authentic flavors of its products. Liège Syrup is one of their most popular and well-known products, appreciated both in Belgium and far beyond. Based in Liège, Siroperie Meurens has a rich history dating back to 1889.
About Fightclub
A fascinating combination of creativity and measurable success, that's Fightclub. Smart and witty, clever and wise. Humour and depth, and everything in between. As an agency, that makes us truly unique. We combine strategic thinking with top creative talent to put our shoulders to the wheel on digital ads, witty content and punishing campaigns, which have the power to make everything stop for a moment. Fightclub, for brands that want to be brave and challenging. Discover us at www.fightclub.be.
About Customer Collective
Customer Collective is an ecosystem made up of several entities. The marketing group supports companies to achieve rapid growth through a driven focus on their customers. The group concentrates on five pillars that are also prerequisites for successful commercial transformation: customer strategy, branding & performance, digital acceleration, data and technology. Since 2021, Customer Collective has been joining forces with The House of Marketing, Dignify, Upthrust, Fightclub, Sales X and addData for this purpose. Unlike other ecosystems in the European market, the companies work closely together: profiles with complementary expertise and skills are selected for each project to generate as much impact as possible. Customer Collective is backed by Down2Earth Capital and Quanteus Group. The group has more than 400 employees in Belgium, the Netherlands and Germany. More info at www.customercollective.eu.