Fightclub creates a picture-perfect rebrand for Mediagenix
The global software company that ensures the smooth processing of media content on all continents is 100% future-ready thanks to a complete rebranding.
To highlight this global pioneering role even better and to make the company future-proof, Mediagenix asked Fightclub Belgium for a complete rebranding.
Today, we are overwhelmed by digital images. Just like the real world, these are not always perfect. Sometimes we see glitches in images. This was the starting point of the new visual style designed by Fightclub: the glitch refers to the product that is only visible ‘behind the screen’. The colour palette, with bright primary colours, also refers to the world of digital. The secondary colours are softer and symbolise the human aspect. Content is eminently digital, yet the company is made by 350 employees in Europe, Asia and America.
Besides a new logo, in which the M is built with three pillars representing the core activities ‘strategize, manage and engage’, the tone of voice and photography were also defined. Layouts work modularly, allowing the visual style to continue to evolve and adapt to future needs.
With this rebranding, Mediagenix also becomes a visionary, future-oriented software company in terms of communication, ready for further expansion. The new style was launched on the 28th of May.
CREDITS
Client: Mediagenix
Client contact: Geert Van Droogenbroeck, Shamini Shah
Agency: Fightclub
MD Fightclub: Dennis Kenis
Head of Creative Services: Kim Devos
Account Manager: Vanessa Janssens, Vincent Vandam
Account Executive: Margot Janssens
Creative Director: Stijn Pauwels
Creatives (art): Lode Vochten, Bram Van Moorhem, Mona Lisa-Venlet
Design/art direction: Mona Lisa-Venlet
Motion: Elien De Geetere, Samuel Allemand
About Mediagenix
Mediagenix is a Belgian brand that may not immediately ring a bell with the general public, but behind the scenes it has grown (literally even) into a global player. Their management software for media companies ranks among the world's best: Mediagenix products manage content from more than 200 TV and media companies across the planet.
About Fightclub
A fascinating combination of creativity and measurable success, that's Fightclub. Smart and witty, clever and wise. Humour and depth, and everything in between. As an agency, that makes us truly unique. We combine strategic thinking with top creative talent to put our shoulders to the wheel on digital ads, witty content and punishing campaigns, which have the power to make everything stop for a moment. Fightclub, for brands that want to be brave and challenging. Discover us at www.fightclub.be.
About Customer Collective
Customer Collective is an ecosystem made up of several entities. The marketing group supports companies to achieve rapid growth through a driven focus on their customers. The group concentrates on five pillars that are also prerequisites for successful commercial transformation: customer strategy, branding & performance, digital acceleration, data and technology. Since 2021, Customer Collective has been joining forces with The House of Marketing, Dignify, Upthrust, Fightclub, Sales X and addData for this purpose. Unlike other ecosystems in the European market, the companies work closely together: profiles with complementary expertise and skills are selected for each project to generate as much impact as possible. Customer Collective is backed by Down2Earth Capital and Quanteus Group. The group has more than 400 employees in Belgium, the Netherlands and Germany. More info at www.customercollective.eu.