Fightclub digs duality for latest Subaru Forester campaign.
Toughness redefined. A balanced duality. A strong husk with a soft core.
This redefinition underscores Subaru’s commitment to creating new vehicles that harmonize with nature rather than seeking to dominate it. Nurturing the soul, honoring the wild. Fightclub has built on this duality: visualizing the toughest model in the Subaru range, integrating softness and sophistication.
For the launch of the latest Forester model, a digital awareness campaign was rolled out in Belgium, the Netherlands and Luxembourg. With 3 different video angles, 3 different USP’s were translated onto screen. As a result, the campaign doubled the expected KPI’s in the first weeks of the campaign.
CREDITS
Client: Subaru
Client contact: Bertrand Lempkowicz & Laurens De Clercq
Agency: Fightclub
MD Fightclub: Dennis Kenis
Account Manager: Gwen Reynaert
Performance Manager: Leslie De Mey
Account Executive: Margot Janssens
Design/art Direction: Noortje Lenaerts, Mona-Lisa VenLet
Creative Concept & Copywriter: Carmen Van Buggenhout
Creative Director: Dries Floridor
Productie Partner: PixMix
About Subaru
Subaru is the Japanese car brand, cherished by model owners and recognized for their reliability, safety features and being committed to sustainability. With models such as Forester and Outback they’ve gained a strong following among outdoor enthusiasts and performance car fans.
About Fightclub
A fascinating combination of creativity and measurable success, that's Fightclub. Smart and witty, clever and wise. Humour and depth, and everything in between. As an agency, that makes us truly unique. We combine strategic thinking with top creative talent to put our shoulders to the wheel on digital ads, witty content and punishing campaigns, which have the power to make everything stop for a moment. Fightclub, for brands that want to be brave and challenging. Discover us at www.fightclub.be.
About Customer Collective
Customer Collective is an ecosystem made up of several entities. The marketing group supports companies to achieve rapid growth through a driven focus on their customers. The group concentrates on five pillars that are also prerequisites for successful commercial transformation: customer strategy, branding & performance, digital acceleration, data and technology. Since 2021, Customer Collective has been joining forces with The House of Marketing, Dignify, Upthrust, Fightclub, Sales X and addData for this purpose. Unlike other ecosystems in the European market, the companies work closely together: profiles with complementary expertise and skills are selected for each project to generate as much impact as possible. Customer Collective is backed by Down2Earth Capital and Quanteus Group. The group has more than 400 employees in Belgium, the Netherlands and Germany. More info at www.customercollective.eu.