Fightclub launches Go For Lease with Misfits and mavericks.
Driving misfits or unfortunate mavericks: that’s how Fightclub rolls out the digital launch of Go For Lease. The idea? Almost every business does need - a suitable car. And when you need it, you need it now. And fast.
Go For Lease is the partner and platform to drive to when it comes to leasing rolling stock, from cars to machinery. Fast, easy and flexible. No banks. No questions. Or at least, not those ones.
Fightclub based its artwork on AI-generated sceneries, rolled out in a primarily digital campaign. A complete funnel followed up by activations and guerrilla communication. The result? KPI’s were crushed and tripled in the first month of the campaign.
CREDITS
Client: Go For Lease/LeaseBroker
Client contact: Christophe Ryckaert
Agency: Fightclub
MD Fightclub: Dennis Kenis
MD Fightclub: Frederiek Pascal
Client Partner: Dennis De Cat
Account Manager: Gwen Reynaert
Design/art Direction: Dries Floridor, Noortje Lenaerts
Creative Concept & Copywriter: Dries Floridor & Carmen Van Buggenhout
AI Direction: Thomas Knoop
About Go For Lease
Go For Lease is the digital platform and b2business partner when on the outlook for leasing cars, trucks, machinery or other rolling stock. No banks involved, making it more accessible for the most diverse audiences. Simple. Fast. Flexible. And taken care of with the utmost best service.
About Fightclub
A fascinating combination of creativity and measurable success, that's Fightclub. Smart and witty, clever and wise. Humour and depth, and everything in between. As an agency, that makes us truly unique. We combine strategic thinking with top creative talent to put our shoulders to the wheel on digital ads, witty content and punishing campaigns, which have the power to make everything stop for a moment. Fightclub, for brands that want to be brave and challenging. Discover us at www.fightclub.be.
About Customer Collective
Customer Collective is an ecosystem made up of several entities. The marketing group supports companies to achieve rapid growth through a driven focus on their customers. The group concentrates on five pillars that are also prerequisites for successful commercial transformation: customer strategy, branding & performance, digital acceleration, data and technology. Since 2021, Customer Collective has been joining forces with The House of Marketing, Dignify, Upthrust, Fightclub, Sales X and addData for this purpose. Unlike other ecosystems in the European market, the companies work closely together: profiles with complementary expertise and skills are selected for each project to generate as much impact as possible. Customer Collective is backed by Down2Earth Capital and Quanteus Group. The group has more than 400 employees in Belgium, the Netherlands and Germany. More info at www.customercollective.eu.